About the Founder
20+ years shaping digital growth — now focused on AI visibility
Hi, I'm Hongjian Dou (Andy). I've spent more than 20 years working in internet growth, SEO, digital operations, and online business systems.
Over the years, I've helped build growth programs, large-scale content operations, and B2B user acquisition projects. But the rise of AI search changed something fundamental: people are no longer discovering information only through traditional search engines. Increasingly, they ask ChatGPT, Gemini, Bing AI, Perplexity, and other AI systems directly.
Areas of Expertise
Internet Growth
Building growth programs and user acquisition systems that scale.
SEO & Content
Large-scale content operations and organic traffic strategies.
AI Visibility
GEO research — how content gets discovered and cited by AI systems.
The Shift to AI Search
That shift led me to focus on a new field: AI Visibility and GEO (Generative Engine Optimization). BookConv is one of my real-world experiments. The goal wasn't simply to build another ebook converter. The goal was to understand how useful products become discoverable inside AI systems, how content earns citations, and how AI-driven visibility can translate into traffic, users, and business growth.
What I Share Here
Today, BookConv serves readers around the world while also acting as a living laboratory for AI Visibility research. Every page, every guide, and every improvement helps us better understand how people discover information in the AI era.
What I share here comes from actual building, testing, measuring, and learning — not theory.
Interested in AI Visibility or GEO?
If you want to understand how AI search is changing content discovery, check out our blog guides or reach out directly.
Frequently Asked Questions
What is GEO?
GEO (Generative Engine Optimization) is the practice of making content discoverable and citable by AI search systems like ChatGPT, Gemini, and Bing AI — not just traditional search engines.
Why BookConv?
BookConv is both a real product serving readers worldwide and a research lab for understanding how AI systems discover and cite content. It gives us first-hand data on what works.
How can I work with you?
I offer GEO consulting for businesses looking to improve their visibility in AI search. Contact us at hello@bookconv.com or find me on X @GinoTou2024.